What data does you or your company have, do you use it, if yes how, if not, what are the obstacles to using it and how can you overcome them?

I am a strong believer in the saying, “data does not lie.” At my current role as the Marketing and Digital Services Specialist at the Town of Miami Lakes, I…

Continue Reading What data does you or your company have, do you use it, if yes how, if not, what are the obstacles to using it and how can you overcome them?

If you could conduct any marketing experiment for your current job or a job you hope to have in the near future, what would it look like?

Marketing research is valuable for any and all businesses. Market research allows a company to analyze data about a market, customer, competitor, and product/service empowering the company to investigate possible…

Continue Reading If you could conduct any marketing experiment for your current job or a job you hope to have in the near future, what would it look like?