In today’s digital age, it's very easy for small business owners to get caught up in the hustle of the everyday grind. Especially in terms of marketing, business owners are…
The intricate relationship between consumer behavior and visual merchandising has become a persistent topic for marketers. Various factors such as emotional design, emerging digital trends, and color psychology all play…
Brands like every individual have certain personality traits. The personification of a brand that provokes a certain emotion in customers is the building block to brand equity. Brand personality doesn’t…
Branding is known as a marketing practice where a company creates elements that make them easily identifiable as belonging to their company. Very often branding is not seen as a…
Branding is one of the most important elements in marketing but what does it take to find a ‘strong’ brand? The effect that a brand has on a customer's purchasing…
Do you remember the days of creating your family tree? You started by your great grandparents, grandparents, your parents, and eventually leading to you! In this family tree of yours,…
The key to brand development is consistency in your brand's presence. The main question arises, how do you maintain consistency in your branding efforts? Integrated marketing communications is the bonding…
The first question that arises, what is a brand guideline? Simply put a brand guideline gives your company the ability to explain a number of factors about the brand internally…
Personal brand development in today’s digital age has changed drastically from simply attending networking events or even just being a leader at work. In today’s digital age it is essential…
Branding is an essential part of the day to day operation of every company or business around the world. Your companies’ brand can make or break your companies/business success. But how…