Brands like every individual have certain personality traits. The personification of a brand that provokes a certain emotion in customers is the building block to brand equity. Brand personality doesn’t…
Branding is known as a marketing practice where a company creates elements that make them easily identifiable as belonging to their company. Very often branding is not seen as a…
Branding is one of the most important elements in marketing but what does it take to find a ‘strong’ brand? The effect that a brand has on a customer's purchasing…
Do you remember the days of creating your family tree? You started by your great grandparents, grandparents, your parents, and eventually leading to you! In this family tree of yours,…
The first question that arises, what is a brand guideline? Simply put a brand guideline gives your company the ability to explain a number of factors about the brand internally…
Branding is an essential part of the day to day operation of every company or business around the world. Your companies’ brand can make or break your companies/business success. But how…
Brand recognition is the customer's awareness of the name, logo, and package. The idea of brand recognition is to have a company/product/service recognized without having to mention or show the…