Data now has a vital role in marketing more than at any time in history! Accessing and collecting customer data has given marketers the ability to leverage it to measure…
Are you and your team struggling to collect all your marketing analytics and marketing technology? This problem can easily be made into an issue of the past, using tableau! Using…
Have you ever heard the saying, “A picture is worth a thousand words?” This saying couldn’t apply more when discussing a well thought out data visualization! Data visualization is defined…
Data storage is one of the most important factors in marketing analytics. Data has two normal ways in which it is stored, Flat file or relational database. A flat-file database…
How do we organize complicated or rather hard to understand data? One answer to this situation is a hierarchy. A hierarchy is defined as a set of levels having many…
In order for any company to stay in business they need to make money but more importantly, keep track of their profit margins to monitor the health and growth of…
Market share is a very important tool in terms of indicating a company’s success in relation to its competitors in the market. Market share is simply defined as a comparison…
We are currently operating in a data-driven world with most if not all business decisions being backed with data. In today’s digital age data is collected at every step in…