How does Simon Sinek’s focus on the “golden circle” REALLY apply to marketing and buyer behavior?

Simon Sinek created his "golden circle" concept during his TED talk, "start with why." The inspiration behind his mindset is to inspire business professionals to challenge the status quo to…

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Marketer’s Interview featuring Orlando Espinosa (Co-Founder Emineo Media)

Topic: How a digital-first marketing approach can help businesses survive during any tough situation (by making the company more accessible to their customers)? Interviewee: Orlando Espinosa, Co-Founder Emineo Media LinkedIn:…

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How can high-level goals massively influence an organization’s processes and its employees?

Goal setting is one of the most effective tactics to motivate employees. Even though goals have long been used as a measure for employee performance, many organizations find that the…

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How should people target their campaigns when creating informative video content?

Video is a powerful content medium for digital storytelling. It can have a large impact on the success of your content marketing efforts and promotional campaigns. It also serves as…

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