Each person has their mindset and their choice. A person can be affected by his/her social class and income. Marketers now understand the need to target this mindset and psychology…
Culture goes a long way towards determining an individual’s behavior patterns, values, and beliefs. Culture is defined as the shared set of practices or beliefs among a group of people…
Consumer attitude refers to the feeling of unfavorableness or favorableness that a consumer has towards a product, or service. We can conclude that a consumer with a positive attitude is…
If you are in the field of marketing, you’ve probably heard of a term called a buyer persona. This term is used very loosely by many, but most do not…
The intricate relationship between consumer behavior and visual merchandising has become a persistent topic for marketers. Various factors such as emotional design, emerging digital trends, and color psychology all play…
Brands like every individual have certain personality traits. The personification of a brand that provokes a certain emotion in customers is the building block to brand equity. Brand personality doesn’t…
The coronavirus has bought panic to the markets across North America running low on masks to hand sanitizers and now toilet paper? The need and wants of consumers during the…
Long term business success is not only just about having a great product. A successful business understands its responsibility to meet customer’s needs, understand what grabs their attention, and presenting…