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How does social class and income affect consumer behavior?

  • Post author:infoblsmediagroup@gmail.com
  • Post published:April 26, 2020
  • Post category:Consumer Behavior
  • Post comments:0 Comments

Each person has their mindset and their choice. A person can be affected by his/her social class and income. Marketers now understand the need to target this mindset and psychology…

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How does culture affect consumer behavior?

  • Post author:infoblsmediagroup@gmail.com
  • Post published:April 19, 2020
  • Post category:Consumer Behavior
  • Post comments:0 Comments

Culture goes a long way towards determining an individual’s behavior patterns, values, and beliefs. Culture is defined as the shared set of practices or beliefs among a group of people…

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What role does attitude play in the consumer purchase cycle?

  • Post author:infoblsmediagroup@gmail.com
  • Post published:April 12, 2020
  • Post category:Consumer Behavior
  • Post comments:0 Comments

Consumer attitude refers to the feeling of unfavorableness or favorableness that a consumer has towards a product, or service. We can conclude that a consumer with a positive attitude is…

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Why are customer personas important for marketers?

  • Post author:infoblsmediagroup@gmail.com
  • Post published:April 5, 2020
  • Post category:Consumer Behavior
  • Post comments:0 Comments

If you are in the field of marketing, you’ve probably heard of a term called a buyer persona. This term is used very loosely by many, but most do not…

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How does a storefront image affect consumer behavior?

  • Post author:infoblsmediagroup@gmail.com
  • Post published:March 29, 2020
  • Post category:Consumer Behavior
  • Post comments:0 Comments

The intricate relationship between consumer behavior and visual merchandising has become a persistent topic for marketers. Various factors such as emotional design, emerging digital trends, and color psychology all play…

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What is the importance of brand personality?

  • Post author:infoblsmediagroup@gmail.com
  • Post published:March 22, 2020
  • Post category:Consumer Behavior
  • Post comments:0 Comments

Brands like every individual have certain personality traits. The personification of a brand that provokes a certain emotion in customers is the building block to brand equity. Brand personality doesn’t…

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How does consumer perception effect toilet paper sales during the Corona Virus pandemic?

  • Post author:infoblsmediagroup@gmail.com
  • Post published:March 15, 2020
  • Post category:Consumer Behavior
  • Post comments:0 Comments

The coronavirus has bought panic to the markets across North America running low on masks to hand sanitizers and now toilet paper? The need and wants of consumers during the…

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Why is consumer behavior important for any business?

  • Post author:infoblsmediagroup@gmail.com
  • Post published:March 8, 2020
  • Post category:Consumer Behavior
  • Post comments:0 Comments

Long term business success is not only just about having a great product. A successful business understands its responsibility to meet customer’s needs, understand what grabs their attention, and presenting…

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