How do KPI’s and metrics connect to the overall success of a marketing campaign?

How do we keep ourselves on track as marketers during our various marketing campaigns? This is a situation all marketers will face in their everyday lives. The answer is simple…

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What is content marketing and is it important to marketing as a whole?

In today’s digital marketing age, one can’t escape the concept of content marketing. Since the digital revolution of the internet, email, social media, digital newspapers, and e-magazines the marketing landscape…

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How is big data impacting government marketing efforts and how is the industry reacting?

This week at our weekly communications meeting at the Town of Miami Lakes we discussed big data and how to leverage our data to better reach our residents. A huge…

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