What data does you or your company have, do you use it, if yes how, if not, what are the obstacles to using it and how can you overcome them?

I am a strong believer in the saying, “data does not lie.” At my current role as the Marketing and Digital Services Specialist at the Town of Miami Lakes, I…

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What is email marketing and how is it important for your business in today’s digital age?

Is email marketing still relevant in an age of social media and various digital platforms available for businesses to market themselves? The generic term stated is that “email marketing is…

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How can you use marketing research, or more specifically, research data to help you become, or maintain your role as a marketing leader?

In order to be a marketing leader, marketers must put their customers or target market at their focus of any marketing campaign. Marketing in its basic state has to focus…

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If you could conduct any marketing experiment for your current job or a job you hope to have in the near future, what would it look like?

Marketing research is valuable for any and all businesses. Market research allows a company to analyze data about a market, customer, competitor, and product/service empowering the company to investigate possible…

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Why is it important to seek feedback from the public on a new company, product or service?

It is important to understand your customers’ needs and wants in order to please them with the goal of eventually turning them into loyal long-term customers. Public opinion about an…

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What separates a good survey from a bad one? And more importantly – why does it matter if the survey is good or not? A survey is a survey, right? So something has to be better than nothing – or does it?

Surveys are built with the intent to achieve projectable results or descriptions of a larger population. A well-built survey contains the following: Provides large sample precisionSupplies objectivity of large probability…

Continue Reading What separates a good survey from a bad one? And more importantly – why does it matter if the survey is good or not? A survey is a survey, right? So something has to be better than nothing – or does it?