How do we as marketers develop a brand in today’s digital age? The answer is simple using a well planed out social media marketing strategy! A social media marketing strategy…
Long term business success is not only just about having a great product. A successful business understands its responsibility to meet customer’s needs, understand what grabs their attention, and presenting…
Data now has a vital role in marketing more than at any time in history! Accessing and collecting customer data has given marketers the ability to leverage it to measure…
Branding is known as a marketing practice where a company creates elements that make them easily identifiable as belonging to their company. Very often branding is not seen as a…
Are you and your team struggling to collect all your marketing analytics and marketing technology? This problem can easily be made into an issue of the past, using tableau! Using…
Branding is one of the most important elements in marketing but what does it take to find a ‘strong’ brand? The effect that a brand has on a customer's purchasing…
Have you ever heard the saying, “A picture is worth a thousand words?” This saying couldn’t apply more when discussing a well thought out data visualization! Data visualization is defined…
Do you remember the days of creating your family tree? You started by your great grandparents, grandparents, your parents, and eventually leading to you! In this family tree of yours,…
Data storage is one of the most important factors in marketing analytics. Data has two normal ways in which it is stored, Flat file or relational database. A flat-file database…
The key to brand development is consistency in your brand's presence. The main question arises, how do you maintain consistency in your branding efforts? Integrated marketing communications is the bonding…