Have you ever wondered what individuals are looking at on your website when they visit your site after seeing one of your ads? Well, Facebook has created a solution for…
Consumer attitude refers to the feeling of unfavorableness or favorableness that a consumer has towards a product, or service. We can conclude that a consumer with a positive attitude is…
In today’s digital age, it's very easy for small business owners to get caught up in the hustle of the everyday grind. Especially in terms of marketing, business owners are…
If you are in the field of marketing, you’ve probably heard of a term called a buyer persona. This term is used very loosely by many, but most do not…
The method in which you display your brand and products via the different advertising methods to your market affects the mindset of your potential consumers. In today’s digital age the…
The intricate relationship between consumer behavior and visual merchandising has become a persistent topic for marketers. Various factors such as emotional design, emerging digital trends, and color psychology all play…
This current situation with the Coronavirus pandemic is an unmatched global crisis that will severely affect every factor of our daily lives. In emergency situations like this it is vital…
Brands like every individual have certain personality traits. The personification of a brand that provokes a certain emotion in customers is the building block to brand equity. Brand personality doesn’t…
You may have not been exposed to the new coronavirus physically, but you’ve certainly have been exposed to it in the media. Most of all you probably have even helped spread its…
The coronavirus has bought panic to the markets across North America running low on masks to hand sanitizers and now toilet paper? The need and wants of consumers during the…