What exactly does it mean to be a leader? Is it a title presented to you by your current role, or is it a trademark you make by working hard…
Content creation is the thoughtful, strategic process of crafting text and visuals that align with your viewers core interests and brand to reach recognized business goals. This content creation process…
In every company, the marketing and sales teams work to reach the same goals. This must be true to enable their company to grow. But why is it that as…
Being that marketing plays such an important role in many aspects within a company, your marketing budget is essential to your companies’ success. Marketing is far more than just promotions…
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Omnichannel marketing is a consumer-first "method" where a brand's channels work collectively to educate and empower the consumer instead of working against each other to get "credit" for the final…
Simon Sinek created his "golden circle" concept during his TED talk, "start with why." The inspiration behind his mindset is to inspire business professionals to challenge the status quo to…
Business-to-government (B2G) is a business model that refers to businesses selling products, services, or information to governments or government agencies. NASA established its Commercial Crew Program in 2010 using the…
Topic: How a digital-first marketing approach can help businesses survive during any tough situation (by making the company more accessible to their customers)? Interviewee: Orlando Espinosa, Co-Founder Emineo Media LinkedIn:…
The disruptive innovation was created in the mid-1990s by Clayton Christensen, and it has been a buzzword ever since, this described the new methods for new entrants of a market…