In every company, the marketing and sales teams work to reach the same goals. This must be true to enable their company to grow. But why is it that as an average, 87% of terms marketing and sales use to describe each other are negative? If this is the case in your company, this needs to stop NOW (just as a friendly warning). As per a Harvard Business Review research, “when Sales and Marketing work well together, companies see substantial improvement on important performance metrics: Sales cycles are shorter, market-entry costs go down, and the cost of sales is lower.” In today’s day and age, with the amount of information customers receive, they will not be satisfied with any lack of collaborations between the sales and marketing teams. Consumers engaging online via digital media channels (social media, email marketing, etc.), your customer doesn’t want your sales team calling them and pitching them something completely different from what they saw on your platforms. The question then arises, where could this all lead? If sales are lower than expected. The Marketing team might blame sales for poor execution on its strategic plan. But the sales might also blame the marketing team for over-utilizing the budget and for not being in line with the customer’s interest. This battle can continue end over end. Have you encountered this before? There is just one result that can come out of this, hurting your company’s overall performance. Here are my three quick tips to help your sales and marketing teams to work together:
These are just a few tips for your marketing and sales team to work together to result in understanding customers’ thinking to drive leads and sales ultimately.
By: Brandon Diaz