The intricate relationship between consumer behavior and visual merchandising has become a persistent topic for marketers. Various factors such as emotional design, emerging digital trends, and color psychology all play a part in the consumer’s shopping experience. Many retailers may feel they “don’t have the time” to wade through large amounts of databases of research, a recommendation that would be helpful to stores is to consider the border trends. Find out some major ways that visuals can affect consumers shopping experiences:
- Using a product and branding colors that matter to customers
- Impulse purchases are largely driven by visual influencers
- Visual aesthetics can appeal to consumers emotions
The shopping experience to the core is highly influenced by visual elements. The way in which products are displayed in stores affects how consumers engage and ultimately purchase items. Using the proper implementation of new technologies, retailers can utilize implementing planned visual storefront practices that can enhance the shopping experience and drive higher sales.
By: Brandon Diaz