Why is data visualization so important and how is it done correctly?

Have you ever heard the saying, “A picture is worth a thousand words?” This saying couldn’t apply more when discussing a well thought out data visualization! Data visualization is defined as the graphical representation of information and data, by using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data. It should create an engaging visual sense for the person reviewing the visualization in both content as well as presentation aspects. A well-designed data visualization is truly a work of art! In today’s digital age data visualization has become an irreplaceable section of the business world and most importantly a growing part of managing everyday life. A successful data visualization must have the following characteristics:

On a daily basis, we are exposed to data visualizations without realizing it! Did you notice a chart on your electric bill or water bill to tell you your consumption over the past 12 months? Something as simple as that is you being exposed to data visualization and its effectiveness in explaining data. In today’s world of big data, data visualization tools are essential to analyze massive amounts of information and to make data-driven decisions.

By: Brandon Diaz

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