What is email marketing and how is it important for your business in today’s digital age?

Is email marketing still relevant in an age of social media and various digital platforms available for businesses to market themselves? The generic term stated is that “email marketing is dead” but this is a very ignorant and false statement. Email marketing is one of the most valuable and effective techniques to reach and engage with your audience. Many marketing experts are even stating is it essential for all companies to develop an email marketing plan along with their annual marketing plans. Email plays a major role in many individuals’ lives as professionals, individuals, and consumers. On a quick side note (Food for thought) how many people do you know without an email address? Still wondering why email marketing is valuable to businesses in today’s digital age find out why:

  • Email marketing is cost-effective
  • Email marketing allows you each more mobile customers with email marketing
  • You can automate the email marketing process
  • Email marketing makes it easy to personalize content for each recipient for better response rates
  • You can make your email marketing interactive
  • You and your marketing team can quickly and easily measure your email marketing efforts

Now you know the value email marketing provides to consumers and businesses it is time to get your team together to build your email marketing plan to implement to drive sales and brand awareness. 

By: Brandon Diaz

Leave a Reply