Why is a good website important to businesses?

The first question many may ask is ”What is a website?” As defined by techopedia: A website is a collection of publicly accessible, interlinked web pages that share a single domain name. Websites can be created and maintained by an individual, group, business or organization to serve a variety of purposes. Together, all publicly accessible websites constitute the World Wide Web. In today’s digital age a business’s website serves as the first point of contact for a potential customer. Your website is your business’ digital storefront, making it even more important to build a quality website. What is a quality website? A quality website contains the following traits:

  • Clean/organized
  • Easy to navigate
  • Functional
  • Motivates visitors to become customers

These traits are essential in order to have a properly built website, where your potential and current customers can come to get information about your business. It is vital to make your website visually attractive while providing your contact information, social media profiles, hours of operation, and location. Additionally, a very important factor that cannot be forgotten when building a website is that it must be mobile-friendly. Your website is a major player in your business toolbox, make sure to build it well, use it wisely, and maintain it in order to achieve success.

By: Brandon Diaz

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